Privacy Policy

Home Craft strives to ensure that your privacy is protected. This Privacy Policy, therefore, regulates the manner in which we collect, use, process, disclose, transfer and retain your personal information.

We comply with the Protection of Personal Information Act, 2013 (No. 4 of 2013) (“POPIA”) and the principles outlined in Sections 50 and 51 of the Electronic Communications and Transactions Act, 2002 (No.25 of 2002) which govern your right to having your personal information kept private of which these principles are covered in this Privacy Policy.

This Privacy Policy applies to all interactions with us where we process personal information including your use of any of our websites, mobile applications or any other of our digital interfaces, or engaging with us telephonically. This policy forms part of all our website, mobile and other digital interface terms and conditions and by visiting or using any of our websites, mobile and other digital interfaces by telephone, email or any other channel, you agree to the terms of this Privacy Policy as updated from time to time.

We will inform you and require your acceptance again when there are any material changes to the Policy.

This Policy applies to all persons, whether a natural or juristic person to whom personal information relates, whose personal information we collect as defined by POPIA. Furthermore, it applies to all personal information, whether it was provided to us through our websites, mobile applications or through any other form of communication such as email, telephone, or any other channel.


3. What personal data we collect and why we collect it


3.1 Personal information we collect about you is dependent on:The channel used to communicate and interact with us The reason you are communicating / interacting with us The transaction you are completing


3.2 Amongst others, we collect your Personal Information when you:browse, visit or interact with us in our various Channels, complete forms, sign up for an account, or subscribe or register to access or use our services purchase, return or exchange products from us, make general enquiries, lodge complaints, and communicate with us, voluntarily provide us with information for example when you send us online enquiries, or you subscribe to or consent to receiving newsletters or other communications from us;


4. What we collect


We may collect the following information:


  • name and / or company name
  • contact information such as mailing address, phone number and email address
  • demographic information such as billing address, shipping address, postcode, preferences and interests


Contact information including e-mail address, primary and secondary telephone numbers, billing information, additional information which we are required or permitted by applicable legislation to collect and process in order to provide products and services to you any information you elect to share publicly, including on social media and customer forums


5. What we do with the information we gather

We require this information to understand your needs and provide you with a better services. Additionally, your information may be shared with companies who help us provide you with our services. In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. Finally, Home Craft also shares your personal information with others for the following reasons:


  • To prevent or investigate suspected fraud, threats to physical safety, illegal activity, or violations of our Terms of Use
  • To comply with legal requirements, or to respond to court orders or other similar government demands
  • Fulfilment of orders
  • To personalise your experience using our websites
  • To verify that we are speaking with you if you contact us
  • Internal record keeping
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes.


Some of our third-party service providers such as payment gateways and other payment transaction processors (i.e. PayFast), have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. We encourage you to also familiarise yourself with their privacy policies in order to have the full picture of the use of your information.


6. Protection of your information


The Home Craft team is committed to the protection of your information, and to ensuring the security and integrity of our e-commerce platform. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. This includes, but is not limited to the use of SSL certificates, not storing any of your payment information on our servers, as well as requisite network-level security measures.


7. How we use cookies


A cookie is a small alphanumeric text file that is stored on your computer / mobile device. Our website and when you visit and interact with any of the our websites or other digital platforms, we may collect the behavioural data and general internet data, including your internet protocol (“IP”) address, metadata, location data, date and time you visit:


A “cookie” is also set on your computer to allow us to recognise you whenever you visit and collect information, like the pages you visit and the preferences you choose. We use the information we collect for basic website operational purposes, statistical purposes and to study how the our site is used so that we may improve and enhance your experience. We may provide such information collected to outside service providers located overseas for such purposes. No personal information is stored in cookies. It is possible for you not to accept our cookies while using the site by setting the preference in your web browser. If you would like more information about cookies, you can visit Note that since some cookies are used for operational purposes, some features of the site may not work if cookies are disabled.


We may use Google Analytics and / or other similar analytical tools to obtain information collected in order to display, optimise and personalise the user experience on our web and digital properties.


In order to enhance the usefulness of the site and our services, we will collect data about our users’ in a manner that does not include any Personal Information. While you browse our site, we note which pages of the site you visit and note the IP address of your computer (as all web sites do automatically). The general information we gather enables us to serve our users better by continually enhancing the site based on up-to-date use patterns. We may use this information to enhance or modify our campaigns that are designed to bring web visitors to our site. You may opt-out of this anonymous data collection and sharing activity by visiting the Google Analytics Privacy Overview web page and following the procedures noted under the Browser Opt-Out and Privacy Centre information sections (search for these sites through


8. Use and disclosure of personal information


We limit the use and disclosure of personal information to include only what is permitted and prescribed in terms of POPIA or any other applicable laws or in instances where consumers have consented to such collection, use and disclosure.


Confidentiality of your Personal Information is important to us. Unless we have your consent or permitted under the national laws, we will not sell, rent or lease your Personal Information to others. We will not use or share your Personal Information in ways unrelated to the circumstances described in this Privacy Policy.


Compliance with laws and regulations. We may only access, use and/or disclose your Personal Information without your consent in exceptional circumstances. These include circumstances where we believe such action is necessary to:
• comply with the law or legal process served on us;
• comply with requests for information from police or government authorities;
• protect and defend our rights or property (including the enforcement of our agreements);
• protect the public interest;
• act in urgent circumstances to protect the personal safety of our employees or members of the public;
• where applicable, with your implied consent; and
• to the extent permitted or required in terms of the POPIA and other relevant national legislation.


9. Retention of your information


Home Craft will retain your Personal Information for as long as reasonably necessary to fulfil the purpose(s) for which it was collected and to comply with applicable laws and your consent to such purpose(s) remains valid after termination of our relationship with you.


10. Transfer of personal information outside



Unless permitted under the law or your consent is obtained, HomeCraft will not transfer your Personal Information outside the Republic of South Africa.


11. Third-party sites


Our site may from time to time offer links to third party web sites. You should be aware that operators of third party linked web sites may also collect your Personal Information (including information generated through the use of cookies) when you link to their web sites.


Home Craft is not responsible for how such parties collect, use or disclose your information and it is important for you to familiarise yourself with their privacy policies before providing them with your Personal Information.


12. You have the following rights in respect of your personal information we process


you may enquire from us whether we hold your personal information. Note that we will only provide you with this information when you provide us with adequate proof of your identity such as an identity document, a driver’s licence or passport.


where necessary, request the correction or deletion of your personal information;


object to, restrict or limit the processing of your personal information;


If you want to unsubscribe from any email marketing, you can do so by selecting the unsubscribe link on the most recent email that you received from us;


You can update your website information – address, contact details etc. by logging on to the Home Craft website and amending these details under your Profile


You can also exercise any of your rights listed above by sending an email to


We will acknowledge your request as required under applicable data protection laws. However, the rights mentioned in this Policy are not absolute: the rights do not always apply, and exemptions may be applicable. We will ask you to verify your identity and/or ask you information to assist us in better understanding your request. In the event we determine not to comply with your request, we will explain why.


HomeCraft can be contacted at:


Address. 39 Webber Street, Selby, Johannesburg




Tel. +27 (10) 541-0035


Should we have reasonable grounds to believe that your personal information has been accessed or acquired by any unauthorised person, we will, as soon as is reasonably possible and lawfully required, notify the applicable regulator, as well as yourself, unless we are unable to establish the identity of the personal information that has been unlawfully accessed.


13. Compliance and enforcement of this privacy policy


Our compliance with this Privacy Policy will be monitored on a regular basis. Home Craft reserves the right to modify this Privacy Policy. The Privacy Policy posted at any time via the Home Craft sites shall be deemed to be the Privacy Policy then in effect for all interactions through all channels as referred to in paragraph (1) above.


Should you have any queries regarding our Privacy Policy or the manner in which your Personal Information is treated, we encourage you to direct any such queries or concerns to Home Craft by contacting us at the following email address Home Craft email address. We will ensure you are contacted without delay in an effort to respond to your queries and/or attempt to resolve your concerns in accordance with the principles embodied in this Privacy Policy.APPLICABLE LAW By visiting the website, you agree that any dispute related to any transaction made on the website or any breach of these terms, you will first try in good faith to settle the dispute by sending a notice to and/or the following address: 39 Webber Street, Selby, ATTN: Customer Service. This notice must be given before initiating any litigation or filing any claim against the other party. If the need for litigation arises, any disputes related to the viewing or active use of this site will be handled through applicable South African laws and courts of law. YOUR CONSENT By using this site, you acknowledge that this Privacy Policy is part of HomeCraft’s Terms of Use and you agree that using our website signifies your assent to both policies in addition to the other policies on the site such as the Delivery Policy as well as the Cancellations and Returns Policy. You also assent that your use of the site is subject to all applicable South African laws, and is undertaken at your own risk.




Home Craft reserves the right to make any changes to this policy at any time as it deems it fit, and will update this page with the changes. You should check this page from time to time to ensure that you are up to date with any changes.


If you would like to ask about, make a request relating to, or complain about how we process your personal information, you can contact us by email at